We are a native Houstonian business, operating in the screen printing industry for over 25 years. Personal branding is a passion for us, we like to help our customers find exactly what they need in a logo or wearable that fits their company a/o industry.
Rachel Cevallos de Gonzales
Owner of Identity Plus LLC
Rachel is a leading production and efficiency expert for the decorated apparel and promotional products industry. She is the owner of Identity Plus LLC. Rachel is a proud Houstonian who is passionately involved in her community partnerships. Rachel is only the second woman to ever be elected and serve as president of the Historic LULAC Council 60 in its 90-year history. Since joining Council 60 in 2019, she has been instrumental in growing the membership by 50 new members. Rachel has reshaped the vision and mission of Council 60 and, in the process, has developed an organization determined to make a positive impact in the Hispanic community. Her leadership has positioned the organization to have a larger role in awarding scholarships to college bound high school seniors and enrolled college students. Additionally, she has partnered with Arte Publico Press at the University of Houston to fund research interns to work in cultural and historical preservation and promote online digital archiving. Rachel has also secured direct corporate scholarships with Valero and Calpine Corporations. Rachel volunteers in the community by serving on the Houston Public Library Foundation Board. She is a contributing member of the committee to restore the Historic LULAC Council 60 Clubhouse. She was also a member of the team that built the Leaping Leopard Market at Yolanda Navarro Black Middle School to serve financially challenged students. Rachel is also focused on helping people get access to needed community resources. Rachel produced the successful 2022 Latina Entrepreneur Program at the University of Houston-Downtown. Her effort has enabled many of the program participants to start and successfully operate profitable businesses.
• Leadership Houston
• SBA Thrive Emerging Leaders
• East End Chamber Best Small Business Award
• 2023 Mayor’s Hispanic Heritage Community Activist Award.
